ZBC-TV outcompetes self, wins ZITF best TV award

By Nkosana Dlamini

ZBC TV has won the Zimbabwe International Trade Fair (ZITF)’s Best Television award, inviting ridicule from some locals who find the funny side of a sole broadcaster competing against itself.

President Emmerson Mnangagwa officially opened the 2021 ZITF Thursday at a ceremony that also saw government companies winning some awards in their respective categories.

But the pick of the crop came from the awarding of ZBC TV the best television station award when the country only has the state broadcaster enjoying monopoly.

Social media users took to Twitter to express amusement over the strange award.

Said one Shefu Mari under the handle @adammari76 in a sarcastic comment, “Congratulations ZBC for winning the best TV station award at ZIFT. Of all the channels we have in Zim Flag of Zimbabwe you guys are the best and you are doing a great job. You have done wonderful and that’s why you have won this amazing award ahead of all the other competitors.”

ZINASU secretary general Tapiwanashe Chiriga had a more hilarious illustration of how the sole broadcaster scooped the prize.

“So ZBC won the best TV Station award at the ZITF? Well done Cdes. I have also been winning the best son at home since 1997,” he said via his Twitter handle.

Chiriga was apparently hinting on that he is the only son among female siblings in his family.

The Zanu PF led government has maintained an octopus grip on the airwaves since independence in 1980.

It took 32 years into independence for the country to licence private players into the radio broadcasting space.

Even though, the owners of the stations are individuals and firms with close links to the Zimbabwean administration.

However, some enterprising broadcasters have turned to the social media to broadcast content.

Television and radio remain the cheapest sources of information among poor locals.

Opponents accuse Zanu PF of attempts to keep a perpetual blackout on their activities.